Metrics Matter
ServiceClarity Blog

How NOT to do your Marketing Analytics

The concept of marketing analytics has come to light in the past few years with management and executives wanting to know the exact figures for conversion rates. Now, thanks to digital marketing, this is now possible. No longer is it a case of having billboard advertising and not knowing how many people saw your advertisement yet alone if anyone actually followed through and bought your product because they saw it. We now have the metrics at hand which gives us a clear picture of what is working, or not working. From working in marketing I have learned a few things you should do and a few that you should not. I'll share a few insights into my 'should not' list and how you can work around this.

Read More

3 simple steps to know what KPIs to track.

 

There are hundreds of parameters that you can use to monitor your companies traction. However, a common misconstrued  associated with KPI reporting is that you're best to have as much data as possible to then showcase to your executives or clients. KPIs are meant to be your KEY performance indicators, not just a load of data pulled in from an API and creating noise. To know what KPIs you should track follow these 3 simple steps;

Read More

The affordable alternative to Business Intelligence

 Business Intelligence, we've all heard of it, but what is it?

The whole concept of Business Intelligence surfaced in 1865, with a young guy called Richard Devens who was using it to describe how a banker profited from information by gathering and acting on it before his competition. More recently, an IBM computer scientist described the potential of gathering Business Intelligence (BI) through the use of technology. Business intelligence, as it is understood today, uses technology to gather and analyse data, translate it into useful information, and act on it "before the competition". 

Read More

Why Retailers need to track their deliveries 🚚

Just a few years ago, online shoppers would happily wait a week or two to get their shopping. Today, thanks to companies like Amazon and ASOS, one-day shipping has become the norm. We have become so impatient that the majority of online shoppers expect their order status to be updated within a few hours, reports OSM Worldwide’s State of Online Shopper Delivery Expectations.

Read More

What KPIs does YOUR department need to track?

KPI tracking is crucial, whether you are in engineering, sales or support you need a measurable value to ensure you are achieving your objectives. Whether this focuses on customer acquisition, product discovery or project velocity each of these areas require you to define what success is and how to measure it.

Read More

Subscribe to Email Updates