Metrics Matter
ServiceClarity Blog

How NOT to do your Marketing Analytics

The concept of marketing analytics has come to light in the past few years with management and executives wanting to know the exact figures for conversion rates. Now, thanks to digital marketing, this is now possible. No longer is it a case of having billboard advertising and not knowing how many people saw your advertisement yet alone if anyone actually followed through and bought your product because they saw it. We now have the metrics at hand which gives us a clear picture of what is working, or not working. From working in marketing I have learned a few things you should do and a few that you should not. I'll share a few insights into my 'should not' list and how you can work around this.

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Three Sales KPIs that Actually Matter For Your Business

As a sales team, the main objective is to achieve the revenue targets set by the powers above. A benchmark target can't just be pulled from thin air. The target has to be high enough to motivate and focus your team but low enough to be achievable. A target is a goal set for a salesperson measured in revenue for a specific time. Dependant on your market it should take multiple variables into consideration like seasonality, economic factors, business situation, historic revenue per rep and solicit feedback. Before you set any targets, as an executive you need to understand what exactly you want to track, what are your sales KPIs?

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