Metrics Matter
ServiceClarity Blog

The affordable alternative to Business Intelligence

 Business Intelligence, we've all heard of it, but what is it?

The whole concept of Business Intelligence surfaced in 1865, with a young guy called Richard Devens who was using it to describe how a banker profited from information by gathering and acting on it before his competition. More recently, an IBM computer scientist described the potential of gathering Business Intelligence (BI) through the use of technology. Business intelligence, as it is understood today, uses technology to gather and analyse data, translate it into useful information, and act on it "before the competition". 

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